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From Kiri Masters (233 articles)

That Time I Wrote a Book About Instacart And They Sicced Their Lawyers on Me

That Time I Wrote a Book About Instacart And They Sicced Their Lawyers on Me

Kiri Masters
Apr 21, 2026 in Personal

But the ad *actually* made you buy it

But the ad actually made you buy it

Kiri Masters
Apr 16, 2026 in Funny

NEW TO BRAND

Kiri Masters
Apr 16, 2026 in Funny

'Brand Media Lowers the Tax You Pay on Growth,' says Gildan's Jason O'Toole

Kiri Masters
Apr 15, 2026

Writing From the Middle of the Room

Writing From the Middle of the Room

Kiri Masters
Apr 14, 2026 in Personal

Not all shopping is fun

Not all shopping is fun

Kiri Masters
Apr 13, 2026 in AI

Does 'Dark Search' Help or Harm Retail Media?

Does 'Dark Search' Help or Harm Retail Media?

Kiri Masters
Apr 10, 2026 in AI

The Gap Between Knowing and Doing

Kiri Masters
Apr 10, 2026

Who touched her last? The absurdity of Retail Media attribution

Who touched her last? The absurdity of Retail Media attribution

Kiri Masters
Apr 8, 2026 in Funny

iROAS results can be easily gamed. But we shouldn't just throw it away

iROAS results can be easily gamed. But we shouldn't just throw it away

Kiri Masters
Apr 6, 2026 in Measurement

The AI Ad Economy Is Here.

The AI Ad Economy Is Here.

Kiri Masters
Apr 6, 2026 in AI

Retail Media's Fermi Paradox

Retail Media's Fermi Paradox

Kiri Masters
Apr 3, 2026 in Retail Media Industry Outlook

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But the ad *actually* made you buy it

But the ad actually made you buy it

Kiri Masters
Apr 16, 2026 in Funny

NEW TO BRAND

Kiri Masters
Apr 16, 2026 in Funny

Who touched her last? The absurdity of Retail Media attribution

Who touched her last? The absurdity of Retail Media attribution

Kiri Masters
Apr 8, 2026 in Funny

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