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From Kiri Masters (275 articles)

What 4 Media Analysts Will Never Agree On

Kiri Masters
Aug 10, 2026 in Retail Media Industry Outlook

11% of Shoppers Using AI Think They Bought Something Inside an AI App. They Probably Didn't.

Kiri Masters
Aug 6, 2026 in AI

What it means for retail media when AI chat has only 2 ad slots

Kiri Masters
Aug 5, 2026 in AI

Dick's Sporting Goods' Retail Media Play

Kiri Masters
Aug 4, 2026 in RMN Profile

When Sam's Club "Connects" With Walmart, What Actually Connects?

Kiri Masters
Jun 25, 2026 in RMN Profile

Cannes Field Notes: stock tracking, creator networks & a Dollar General DOOH first

Kiri Masters
Jun 24, 2026

PayPal Ads had nothing to announce at Cannes. That was the point.

Kiri Masters
Jun 23, 2026

Same Words, Different Forks

Kiri Masters
Jun 23, 2026 in AI

What's Next for Retail Media Breakfast Club (And A New Project!)

Kiri Masters
Jun 21, 2026 in Funny

Why Chewy's RMN Leader Isn't Gatekeeping First-Party Data

Kiri Masters
Jun 18, 2026 in RMN Profile

The Demons Inside Retail Media, Part 3: SHORTCUTS

Kiri Masters
Jun 17, 2026

Everyone's Going Gaga Over Creators. I Had Some Questions.

Kiri Masters
Jun 16, 2026

Now featured by kiri

You’ll love this

THE DASHBOARD

Kiri Masters
May 16, 2026 in Funny

THE BLACK BOX ALGORITHM

Kiri Masters
May 16, 2026 in Funny

But the ad actually made you buy it

Kiri Masters
Apr 16, 2026 in Funny

NEW TO BRAND

Kiri Masters
Apr 16, 2026 in Funny

Who touched her last? The absurdity of Retail Media attribution

Kiri Masters
Apr 8, 2026 in Funny

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What 4 Media Analysts Will Never Agree On

11% of Shoppers Using AI Think They Bought Something Inside an AI App. They Probably Didn't.

What it means for retail media when AI chat has only 2 ad slots

Dick's Sporting Goods' Retail Media Play

When Sam's Club "Connects" With Walmart, What Actually Connects?

Cannes Field Notes: stock tracking, creator networks & a Dollar General DOOH first

PayPal Ads had nothing to announce at Cannes. That was the point.

Same Words, Different Forks

What's Next for Retail Media Breakfast Club (And A New Project!)

Why Chewy's RMN Leader Isn't Gatekeeping First-Party Data

The Demons Inside Retail Media, Part 3: SHORTCUTS

Everyone's Going Gaga Over Creators. I Had Some Questions.

You’ll love this

THE DASHBOARD

THE BLACK BOX ALGORITHM

But the ad actually made you buy it

NEW TO BRAND

Who touched her last? The absurdity of Retail Media attribution

Retail Media Industry Outlook

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