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From Kiri Masters (271 articles)

When Sam's Club "Connects" With Walmart, What Actually Connects?

Kiri Masters
Jun 25, 2026 in RMN Profile

Cannes Field Notes: stock tracking, creator networks & a Dollar General DOOH first

Kiri Masters
Jun 24, 2026

PayPal Ads had nothing to announce at Cannes. That was the point.

Kiri Masters
Jun 23, 2026

Same Words, Different Forks

Kiri Masters
Jun 23, 2026 in AI

What's Next for Retail Media Breakfast Club (And A New Project!)

Kiri Masters
Jun 21, 2026 in Funny

Why Chewy's RMN Leader Isn't Gatekeeping First-Party Data

Kiri Masters
Jun 18, 2026 in RMN Profile

The Demons Inside Retail Media, Part 3: SHORTCUTS

Kiri Masters
Jun 17, 2026

Everyone's Going Gaga Over Creators. I Had Some Questions.

Kiri Masters
Jun 16, 2026

A Marketplace Is a Retail Media Network That Hasn't Started Charging Yet

Kiri Masters
Jun 15, 2026

What if there really are too many commerce media networks?

Kiri Masters
Jun 11, 2026 in Retail Media Industry Outlook

The Demons Inside Retail Media: Part 2, SILOS

Kiri Masters
Jun 10, 2026 in Ad Tech

Retail Media: Same Job Description, Different Invoice

Kiri Masters
Jun 9, 2026

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May 16, 2026 in Funny

THE BLACK BOX ALGORITHM

Kiri Masters
May 16, 2026 in Funny

But the ad actually made you buy it

Kiri Masters
Apr 16, 2026 in Funny

NEW TO BRAND

Kiri Masters
Apr 16, 2026 in Funny

Who touched her last? The absurdity of Retail Media attribution

Kiri Masters
Apr 8, 2026 in Funny

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