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From Kiri Masters (275 articles)

A Marketplace Is a Retail Media Network That Hasn't Started Charging Yet

A Marketplace Is a Retail Media Network That Hasn't Started Charging Yet

Kiri Masters
Jun 15, 2026

What if there really are too many commerce media networks?

What if there really are too many commerce media networks?

Kiri Masters
Jun 11, 2026 in Retail Media Industry Outlook

The Demons Inside Retail Media: Part 2, SILOS

The Demons Inside Retail Media: Part 2, SILOS

Kiri Masters
Jun 10, 2026 in Ad Tech

Retail Media: Same Job Description, Different Invoice

Retail Media: Same Job Description, Different Invoice

Kiri Masters
Jun 9, 2026

The Shopping Signals That Are Changing With AI

The Shopping Signals That Are Changing With AI

Kiri Masters
Jun 8, 2026 in AI

How retail media could become 'mid'

How retail media could become 'mid'

Kiri Masters
Jun 4, 2026 in Retail Media Industry Outlook

The Demons Inside Retail Media, Part 1: GROWTH

The Demons Inside Retail Media, Part 1: GROWTH

Kiri Masters
Jun 3, 2026 in Retail Media Industry Outlook

Bots Talking to Bots: What 139 of You Said About AI-Driven Buying

Bots Talking to Bots: What 139 of You Said About AI-Driven Buying

Kiri Masters
Jun 2, 2026 in Measurement

Please, Spill Some Tea

Please, Spill Some Tea

Kiri Masters
Jun 1, 2026 in Personal

The Political Gift of an AI Mandate

The Political Gift of an AI Mandate

Kiri Masters
May 28, 2026 in AI

Amazon's Agent Door Only Swings One Way

Amazon's Agent Door Only Swings One Way

Kiri Masters
May 27, 2026 in AI

Loyalty as the Retail Media Backbone

Loyalty as the Retail Media Backbone

Kiri Masters
May 26, 2026

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THE DASHBOARD

Kiri Masters
May 16, 2026 in Funny

THE BLACK BOX ALGORITHM

THE BLACK BOX ALGORITHM

Kiri Masters
May 16, 2026 in Funny

But the ad *actually* made you buy it

But the ad actually made you buy it

Kiri Masters
Apr 16, 2026 in Funny

NEW TO BRAND

Kiri Masters
Apr 16, 2026 in Funny

Who touched her last? The absurdity of Retail Media attribution

Who touched her last? The absurdity of Retail Media attribution

Kiri Masters
Apr 8, 2026 in Funny

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