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From Kiri Masters (271 articles)

The Shopping Signals That Are Changing With AI

Kiri Masters
Jun 8, 2026 in AI

How retail media could become 'mid'

Kiri Masters
Jun 4, 2026 in Retail Media Industry Outlook

The Demons Inside Retail Media, Part 1: GROWTH

Kiri Masters
Jun 3, 2026 in Retail Media Industry Outlook

Bots Talking to Bots: What 139 of You Said About AI-Driven Buying

Kiri Masters
Jun 2, 2026 in Measurement

Please, Spill Some Tea

Kiri Masters
Jun 1, 2026 in Personal

The Political Gift of an AI Mandate

Kiri Masters
May 28, 2026 in AI

Amazon's Agent Door Only Swings One Way

Kiri Masters
May 27, 2026 in AI

Loyalty as the Retail Media Backbone

Kiri Masters
May 26, 2026

How brands are actually using AI for retail media automation — notes from Xnurta's Summit

Kiri Masters
May 21, 2026 in Ad Tech

How Data Clean Rooms Fuel Personalization At Clorox

Kiri Masters
May 20, 2026 in Ad Tech

LiveRamp's Acquisition: Three Hot Takes That Matter To Retail Media

Kiri Masters
May 19, 2026 in Ad Tech

Which Features Should RMNs Build First?

Kiri Masters
May 18, 2026 in Ad Tech

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THE DASHBOARD

Kiri Masters
May 16, 2026 in Funny

THE BLACK BOX ALGORITHM

Kiri Masters
May 16, 2026 in Funny

But the ad actually made you buy it

Kiri Masters
Apr 16, 2026 in Funny

NEW TO BRAND

Kiri Masters
Apr 16, 2026 in Funny

Who touched her last? The absurdity of Retail Media attribution

Kiri Masters
Apr 8, 2026 in Funny

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The Shopping Signals That Are Changing With AI

How retail media could become 'mid'

The Demons Inside Retail Media, Part 1: GROWTH

Bots Talking to Bots: What 139 of You Said About AI-Driven Buying

Please, Spill Some Tea

The Political Gift of an AI Mandate

Amazon's Agent Door Only Swings One Way

Loyalty as the Retail Media Backbone

How brands are actually using AI for retail media automation — notes from Xnurta's Summit

How Data Clean Rooms Fuel Personalization At Clorox

LiveRamp's Acquisition: Three Hot Takes That Matter To Retail Media

Which Features Should RMNs Build First?

You’ll love this

THE DASHBOARD

THE BLACK BOX ALGORITHM

But the ad actually made you buy it

NEW TO BRAND

Who touched her last? The absurdity of Retail Media attribution

AI

Retail Media Industry Outlook

Retail Media Industry Outlook

Measurement

Personal

AI

AI

Amazon

Ad Tech

Ad Tech

Ad Tech

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