kiri

From Kiri Masters (232 articles)

Agentic Commerce Is a Sequencing Problem, Not an Existential One

Kiri Masters
Apr 2, 2026 in Retail Media Industry Outlook

'Not 100% altruistic': ad measurement veteran on what retail media is really optimizing for

Kiri Masters
Apr 1, 2026 in Measurement

The retailer magazine: commerce media's most defensible surface?

Kiri Masters
Mar 31, 2026 in In-Store Retail Media

In-Store Retail Media Evolved Differently in Europe. Here's Why.

Kiri Masters
Mar 30, 2026 in In-Store Retail Media

Standing Room Only: What Shoptalk Attendees Wanted Most Wasn’t on the Main Stage

Kiri Masters
Mar 27, 2026 in Ad Tech

Shoptalk, Zion, and Faith In Retail Media

Kiri Masters
Mar 27, 2026

The Corridor Track At Shoptalk

Kiri Masters
Mar 25, 2026 in Retail Media Industry Outlook

Are AI Ads the Next Big Ad Surface? How Retail Media Can Thrive

Kiri Masters
Mar 24, 2026 in AI

The ‘Costco Velocity’ Tech Stack Is Coming Together. Here's How the Pieces Fit.

Kiri Masters
Mar 23, 2026 in Ad Tech

‘Retail Media has a PR problem’ Says CVS Media Exchange's Parbs Dhariwal

Kiri Masters
Mar 19, 2026

New Patent Allows Google To Replace Retailers' Landing Pages

Kiri Masters
Mar 18, 2026 in AI

Ecommerce Signals Are Shrinking. Why Retailers Must Earn New Ones

Kiri Masters
Mar 17, 2026 in Retail Media Industry Outlook

Now featured by kiri

You’ll love this

But the ad actually made you buy it

Kiri Masters
Apr 16, 2026 in Funny

NEW TO BRAND

Kiri Masters
Apr 16, 2026 in Funny

Who touched her last? The absurdity of Retail Media attribution

Kiri Masters
Apr 8, 2026 in Funny

Continue the journey

My free email newsletter

Delivered right in your inbox at 6AM
A point of view, not a press release
Totally free!

Try it for free

Join for free

kiri

Go to article

Agentic Commerce Is a Sequencing Problem, Not an Existential One

'Not 100% altruistic': ad measurement veteran on what retail media is really optimizing for

The retailer magazine: commerce media's most defensible surface?

In-Store Retail Media Evolved Differently in Europe. Here's Why.

Standing Room Only: What Shoptalk Attendees Wanted Most Wasn’t on the Main Stage

Shoptalk, Zion, and Faith In Retail Media

The Corridor Track At Shoptalk

Are AI Ads the Next Big Ad Surface? How Retail Media Can Thrive

The ‘Costco Velocity’ Tech Stack Is Coming Together. Here's How the Pieces Fit.

‘Retail Media has a PR problem’ Says CVS Media Exchange's Parbs Dhariwal

New Patent Allows Google To Replace Retailers' Landing Pages

Ecommerce Signals Are Shrinking. Why Retailers Must Earn New Ones

You’ll love this

But the ad actually made you buy it

NEW TO BRAND

Who touched her last? The absurdity of Retail Media attribution

Retail Media Industry Outlook

AI

Measurement

In-Store Retail Media

In-Store Retail Media

Ad Tech

Retail Media Industry Outlook

Events

AI

Ad Tech

RMN Profile

RMN Profile

AI

Retail Media Industry Outlook

AI

My free email newsletter

Try it for free