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From Kiri Masters (254 articles)

NEW TO BRAND

Kiri Masters
Apr 16, 2026 in Funny

'Brand Media Lowers the Tax You Pay on Growth,' says Gildan's Jason O'Toole

Kiri Masters
Apr 15, 2026

Writing From the Middle of the Room

Writing From the Middle of the Room

Kiri Masters
Apr 14, 2026 in Personal

Not all shopping is fun

Not all shopping is fun

Kiri Masters
Apr 13, 2026 in AI

Does 'Dark Search' Help or Harm Retail Media?

Does 'Dark Search' Help or Harm Retail Media?

Kiri Masters
Apr 10, 2026 in AI

The Gap Between Knowing and Doing

Kiri Masters
Apr 10, 2026

Who touched her last? The absurdity of Retail Media attribution

Who touched her last? The absurdity of Retail Media attribution

Kiri Masters
Apr 8, 2026 in Funny

iROAS results can be easily gamed. But we shouldn't just throw it away

iROAS results can be easily gamed. But we shouldn't just throw it away

Kiri Masters
Apr 6, 2026 in Measurement

The AI Ad Economy Is Here.

The AI Ad Economy Is Here.

Kiri Masters
Apr 6, 2026 in AI

Wrestling Over Retail Media's Contribution To The Shopper Journey, Retailer Magazines, And Ad Measurement

Kiri Masters
Apr 3, 2026

Agentic Commerce Is a Sequencing Problem, Not an Existential One

Agentic Commerce Is a Sequencing Problem, Not an Existential One

Kiri Masters
Apr 2, 2026 in Retail Media Industry Outlook

'Not 100% altruistic': ad measurement veteran on what retail media is really optimizing for

'Not 100% altruistic': ad measurement veteran on what retail media is really optimizing for

Kiri Masters
Apr 1, 2026 in Measurement

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THE DASHBOARD

THE DASHBOARD

Kiri Masters
May 16, 2026 in Funny

THE BLACK BOX ALGORITHM

THE BLACK BOX ALGORITHM

Kiri Masters
May 16, 2026 in Funny

But the ad *actually* made you buy it

But the ad actually made you buy it

Kiri Masters
Apr 16, 2026 in Funny

NEW TO BRAND

Kiri Masters
Apr 16, 2026 in Funny

Who touched her last? The absurdity of Retail Media attribution

Who touched her last? The absurdity of Retail Media attribution

Kiri Masters
Apr 8, 2026 in Funny

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