Mary Meeker Is So Back: My Notes From Her 340-Page AI Futurecast
I spent 2 hours reading Mary Meeker’s 340-page AI trends report so you don’t have to... But you probably still should. Here are my 6 highlights for retailers, brands and agencies.
Should We Really Care What Consumers Think About Retail Media Ads?
Here's the reality: asking shoppers about retail media ads is like asking fish about water—they're swimming in it without realizing it exists.
How an RMN's tech stack impacts your advertising results
Advertisers have both a duty and a right to understand how RMNs are built—and how that structure impacts their performance.
Why AI Search Advertising Could Reach $25 Billion By 2029
EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029.
How These 4 Retail Media Leaders Make Conference Season Count
The reality is that this year, conference expenses will likely be under more scrutiny than ever before across our industry. Successful conference attendance requires the same strategic thinking we apply to retail media campaigns.
Mary Meeker Is So Back: My Notes From Her 340-Page AI Futurecast
I spent 2 hours reading Mary Meeker’s 340-page AI trends report so you don’t have to... But you probably still should. Here are my 6 highlights for retailers, brands and agencies.
Meta Says ‘Just Trust Us’ With AI Ads, Will Amazon Follow Suit?
The real question is whether Amazon will preserve the transparency and control that increasingly define its competitive advantage against the black box futures its rivals envision.
Where Does The Ecomm Team Really Belong? 3 Brand-Side Leaders Share Their Org Charts
The placement of e-commerce teams seems to depend heavily on a company's history, existing strengths, and the gaps they need to fill. Still, it's always interesting to hear how other brands are set up.
Is Retail Media Actually Kinda 'Mid'? PART 2
On a recent Jason + Scot Show podcast episode, Jason Goldberg argued that all the excitement around retail media fizzles once you step off Amazon’s turf: Sponsored Products Ads dominate, small 3P sellers fund most of them, and regional or specialty networks lack true incremental dollars. I totally took the
Walmart's Sparky AI Assistant: A Late Mover with Early Promise
I remain convinced that shoppers will increasingly turn to their own personal AI assistants for help interacting with retailers, rather than relying on retailer AI assistants who always going to be limited by context from their own walled garden.
AI in real life: how retailers and brands are leveraging AI (real numbers)
Most businesses struggle not with what AI can do, but with envisioning what it should do for their specific challenges. Today I'm sharing four real examples where companies figured out the "what" and can tell you exactly what they got back.
Career Sliding Doors: The Pivotal Moments That Changed These 4 Ecomm Leaders' Careers
In an industry where tomorrow's challenges are unknown and the landscape shifts monthly, perhaps the most valuable skill is simply being comfortable with the unexpected doors that open along the way.
Retailers Hit 99% Ad Coverage Without Killing User Experience, New Research Shows
New research from retail media tech provider Pentaleap finds that retailers like Amazon, Walmart and Home Depot already serve sponsored products on virtually every search result—97-99 % of queries—while maintaining shopper engagement (CTR and CVR) on par with organic listings.