Your Daily Dose of Retail Media Insight

Are You Part of the Product Development Process? 6 Industry Leaders Share Their Reality

Here's a question that might sting a little: When your brand launches a new product, are you finding out about it at the same time as everyone else? Or worse—are you getting a heads-up just days before launch with a cheerful 'Hey, build a forecast!'

What Is Your AI Agent Buying? [New Research]

A new research study from Columbia and Yale researchers gives us the first real look at how AI agents actually shop when left to their own devices. The findings should make every brand and retailer rethink their assumptions about the AI-driven commerce future that's coming faster than most realize.

Why RMNs Keep Their Tech Stacks Secret

Retailers who continue playing hide-and-seek with their tech stacks risk losing advertiser interest, as advertisers take their budgets to partners willing to have honest conversations about how their platforms actually work.

Rufus Remembers Me

Rufus is building persistent memories of who I am as a shopper, transforming from a search tool into something closer to a relationship. A relationship more like the ones we're starting to build with AI tools in our personal lives.

4 Brand-Side Retail Media Leaders Share Risky Bets That Paid Off

The key isn't being reckless—it's being willing to challenge conventional wisdom when the opportunity presents itself.

How Alliances Could Solve Retail Media's Fragmentation Problem (Part 1)

Just as ad networks and exchanges brought order to the fragmented display advertising market, retail media federations are emerging as the logical next step in an industry that's grappling with signficant complexity.

Ads in AI Are Older Than You Think

Ads have been quietly running inside AI assistants since February 2023, generating real revenue and delivering performance metrics that often beat traditional search advertising.

Retailer AI Assistants: Are Shoppers Actually Using Them?

70% of shoppers have experimented with AI tools to help them shop, yet less than 15% use retailer AI shopping assistants.

AI-Native Brands Will Be The New Amazon FBA Goldrush

The Amazon FBA goldrush of the 2010s minted millionnaires, before becoming unsustainable. Now we could see the same pattern emerge with AI-enabled checkouts.

Criteo Built the Retail Media Playbook. Now Rivals Are Using It Against Them

Everyone seems to want to dunk on Criteo lately, even their tech partners. What does this tell us about the state of retail media?

Retail Media Metrics That Actually Matter: 3 Leaders on Their Go-To KPIs

Three brand-side retail media leaders share a metric that isn't necessarily sexy or new, but is absolutely essential to how they run their business.

Agentic Shopping Poses An Existential Threat To Retail Media (Part 2)

What retailers and brands should be doing to prepare for a future where AI agents ignore Sponsored Product ads.