I’m an independent commentator, speaker, advisor, and podcast host covering the retail media industry.

I launched this daily podcast and newsletter, "Retail Media Breakfast Club," in early 2025, after a decade in the industry as the founder of an award-winning agency, Bobsled Marketing (acquired in 2022).

I started this publication as a means of exploring my own curiosity about the rapidly evolving industry of retail media. Questions like, what are the unspoken truths that the various players won’t admit to each other? And, how will AI-enabled commerce reshape ads on retailer websites?

Besides this publication, I also write a weekly column for The Drum.

When I’m not talking about retail media and commerce, you can find me cooking or spending time outdoors in the greater Atlanta area.

—Kiri Masters