"Every morning, retail & ecommerce leaders wake up to a flood of announcements, updates, and "groundbreaking" developments in retail media. Press releases promise revolution. LinkedIn celebrates every minor platform update as the next big thing. Everyone seems to have an opinion about what matters.
But which changes actually matter? Which ones will reshape how we allocate millions in ad spend? Which ones are just noise?
This is the question I've been asking myself since 2015, when I started Bobsled Marketing. It's the question that drove me to start covering the trends in the industry through blogs, podcasts, primary research, and writing for Forbes' retail section.
It's also the question that brings you and I together each morning at Retail Media Breakfast Club. Not because I have all the answers, but because asking this question – every single day – helps us see more clearly through the noise.
I start each episode by asking "What matters now?" The answer creates new questions, sparking conversations that help us all think more clearly about where retail media is headed.
We're in this together, trying to figure out what matters. Sometimes we get it right. Sometimes we don't. But we keep asking the question, every morning at 6AM, because that's how we move forward.
Join me every morning at 6AM ET. Let's figure out what's next in retail media, together."
-- Kiri Masters
Kiri Masters
Retail Media Enthusiast | Independent Retail Industry Analyst & Commentator | Top 100 Retail Influencer by Rethink Retail | Ad Age 40 Under 40
What's On Our Menu
- A daily dose of retail media insight
- In and out within 10 minutes, so you can get on with your day
- No-fluff analysis of industry trends
- Candid points of view from leading brands
In a landscape that changes by the hour, we need to ask one simple question every morning: What matters now?
Ten minutes. Every weekday at 6AM ET. Because clarity comes from asking the right questions, together.
Subscribe to the podcast on your favorite app, or watch on YouTube.
Think Deeper With Us
Twice a week, we step back from the daily noise to explore the questions that matter in retail media. Not just what's happening, but why it matters and where it's leading us.
These aren't just industry updates. They're invitations to think differently about the future of retail media.
Join us in asking better questions.
How We Serve It
Just like your favorite breakfast spot, we keep it consistent and high-quality.
- Fresh episodes every weekday at 6AM ET
- Perfect 10-minute portions to fit your morning routine
- Real conversations, zero filler
- Actionable insights you can use today
Join The Club
Make the Retail Media Breakfast Club part of your morning ritual. Whether you're walking your dog, brewing your coffee, or heading to your first meeting, we'll keep you informed and connected to what matters in retail media.
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