
Ad Tech
+2
While competitors guard technology choices like state secrets, Costco's Mark Williamson pulled back the curtain on the retailer's complete ad-tech infrastructure—and revealed a philosophy that other retailers might want to copy.
Feb 2, 2026
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8 min read
If you want to start your morning right with a short but impactful podcast, look no further than my friend Kiri Masters Retail Media Breakfast Club podcast & video series. Finding time to keep up with all the trends in this space is tough, but what Kiri does with this show will help.

Dean McElwee
Director, Digital Transformation, Stanley Black & Decker
Kiri Masters has done an exceptional job of elevating the conversation around retail media. She brings both strategic clarity and operational depth, and she has a real gift for making complex industry shifts feel approachable and actionable. Her Retail Media Breakfast Club podcast has become a daily must-listen for me. It’s insightful, timely, and consistently sharp.

Sarah marzano
Principal Analyst, EMARKETER
Kiri Masters has been my go-to thought leader in retail media & marketplaces space for years now. A daily, condensed hit of industry insights is something totally new in the space.

Paulo Bacarin
Commercial Director, Tom's Of Maine

Retail Media Breakfast Club
A quick hit of retail media industry analysis and trends, served up hot every day Monday to Thursday at 6AM ET.

Hi, I’m Kiri Masters. I’m an independent retail media industry commentator.
I write, speak and podcast about this space and increasingly, how it will be affected by AI-enabled commerce.
This is my daily newsletter and podcast where I share analysis, trends, and new research for those in the industry.