If customers only knew how marketers actually talk about them 😅

The skit I shared today recently shared a video poking fun at the "inner monologue" of marketers observing consumer behavior, especially in retail media.

Here I juxtaposed the everyday reality of a consumer simply buying a product with the high-level, buzzword-heavy way we describe that exact moment in performance dashboards.

The video clearly struck a nerve because it highlighted the gap between human behavior and "industry speak." Based on the comments on LinkedIn, people found it funny because it mirrored the exact conversations they have every day.

Whether it was the thrill of a "New to Brand" customer, the aggressive nature of "Conquesting," or the way 27 different ad tech providers all try to take credit for a single $2.50 transaction, the humor came from the uncomfortable truth behind the terminology.

It’s easy to get lost in the "funnel" and "attribution models," but sometimes we need to step back and realize that, to the customer, it’s just a shopping trip—not a strategic maneuver to be "put in the deck." I’m glad to see I’m not the only one who finds our professional vocabulary a bit ridiculous!