kiri

Dark Search, Broken Signals, and What Comes Next for Retail Media

Kiri Masters
Feb 23, 2026

Brands demand retail media standards. Retailers say it's too hard. Do they kind of have a point?

Kiri Masters
Feb 20, 2026 in Measurement

‘Dark Search’ Is Making AI-Facilitated Commerce Look Smaller Than It Really Is

Kiri Masters
Feb 19, 2026 in AI

AI Is Claiming Browsing Behavior. Commerce Media Must Compete On Its Data Advantage

Kiri Masters
Feb 18, 2026 in AI

Why Brands Are Building Their Own Operating Systems On Top Of Retail Media

Kiri Masters
Feb 17, 2026

Claude, Experiential In-Store Retail Media, and Ads In AI

Kiri Masters
Feb 13, 2026 in Weekly

I Really, Really Hoped That Ads in AI Wouldn't Suck. Now We Find Out.

Kiri Masters
Feb 13, 2026

Why OpenAI's Ad Network Should Concern RMNs

Kiri Masters
Feb 10, 2026 in AI

Who's Signing the Check For Experiential In-Store Media?

Kiri Masters
Feb 6, 2026

Sound Baths, AdTech Stacks, And Ads In AI

Kiri Masters
Feb 6, 2026

Feb 25th Is The Next Atlanta Commerce Media Happy Hour!

Kiri Masters
Feb 5, 2026

Rufus Is Already Reshaping How Amazon Shoppers Decide

Kiri Masters
Feb 4, 2026