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From Kiri Masters (254 articles)

The retailer magazine: commerce media's most defensible surface?

Kiri Masters
Mar 31, 2026 in In-Store Retail Media

In-Store Retail Media Evolved Differently in Europe. Here's Why.

Kiri Masters
Mar 30, 2026 in In-Store Retail Media

Standing Room Only: What Shoptalk Attendees Wanted Most Wasn’t on the Main Stage

Kiri Masters
Mar 27, 2026 in Ad Tech

Shoptalk, Zion, and Faith In Retail Media

Kiri Masters
Mar 27, 2026

The Corridor Track At Shoptalk

Kiri Masters
Mar 25, 2026 in Retail Media Industry Outlook

Are AI Ads the Next Big Ad Surface? How Retail Media Can Thrive

Kiri Masters
Mar 24, 2026 in AI

The ‘Costco Velocity’ Tech Stack Is Coming Together. Here's How the Pieces Fit.

Kiri Masters
Mar 23, 2026 in Ad Tech

‘Retail Media has a PR problem’ Says CVS Media Exchange's Parbs Dhariwal

Kiri Masters
Mar 19, 2026

New Patent Allows Google To Replace Retailers' Landing Pages

Kiri Masters
Mar 18, 2026 in AI

Ecommerce Signals Are Shrinking. Why Retailers Must Earn New Ones

Kiri Masters
Mar 17, 2026 in Retail Media Industry Outlook

Don’t Dance On The Grave Of Agentic Shopping Just Yet

Kiri Masters
Mar 16, 2026 in AI

Five Ad Servers, Four Takeaways, and One Thread That Tied RampUp Together

Kiri Masters
Mar 13, 2026 in Retail Media Industry Outlook

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May 16, 2026 in Funny

THE BLACK BOX ALGORITHM

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May 16, 2026 in Funny

But the ad actually made you buy it

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Apr 16, 2026 in Funny

NEW TO BRAND

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Apr 16, 2026 in Funny

Who touched her last? The absurdity of Retail Media attribution

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Apr 8, 2026 in Funny

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The retailer magazine: commerce media's most defensible surface?

In-Store Retail Media Evolved Differently in Europe. Here's Why.

Standing Room Only: What Shoptalk Attendees Wanted Most Wasn’t on the Main Stage

Shoptalk, Zion, and Faith In Retail Media

The Corridor Track At Shoptalk

Are AI Ads the Next Big Ad Surface? How Retail Media Can Thrive

The ‘Costco Velocity’ Tech Stack Is Coming Together. Here's How the Pieces Fit.

‘Retail Media has a PR problem’ Says CVS Media Exchange's Parbs Dhariwal

New Patent Allows Google To Replace Retailers' Landing Pages

Ecommerce Signals Are Shrinking. Why Retailers Must Earn New Ones

Don’t Dance On The Grave Of Agentic Shopping Just Yet

Five Ad Servers, Four Takeaways, and One Thread That Tied RampUp Together

You’ll love this

THE DASHBOARD

THE BLACK BOX ALGORITHM

But the ad actually made you buy it

NEW TO BRAND

Who touched her last? The absurdity of Retail Media attribution

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