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From Kiri Masters (271 articles)

iROAS results can be easily gamed. But we shouldn't just throw it away

Kiri Masters
Apr 6, 2026 in Measurement

The AI Ad Economy Is Here.

Kiri Masters
Apr 6, 2026 in AI

Wrestling Over Retail Media's Contribution To The Shopper Journey, Retailer Magazines, And Ad Measurement

Kiri Masters
Apr 3, 2026

Agentic Commerce Is a Sequencing Problem, Not an Existential One

Kiri Masters
Apr 2, 2026 in Retail Media Industry Outlook

'Not 100% altruistic': ad measurement veteran on what retail media is really optimizing for

Kiri Masters
Apr 1, 2026 in Measurement

The retailer magazine: commerce media's most defensible surface?

Kiri Masters
Mar 31, 2026 in In-Store Retail Media

In-Store Retail Media Evolved Differently in Europe. Here's Why.

Kiri Masters
Mar 30, 2026 in In-Store Retail Media

Standing Room Only: What Shoptalk Attendees Wanted Most Wasn’t on the Main Stage

Kiri Masters
Mar 27, 2026 in Ad Tech

Shoptalk, Zion, and Faith In Retail Media

Kiri Masters
Mar 27, 2026

The Corridor Track At Shoptalk

Kiri Masters
Mar 25, 2026 in Retail Media Industry Outlook

Are AI Ads the Next Big Ad Surface? How Retail Media Can Thrive

Kiri Masters
Mar 24, 2026 in AI

The ‘Costco Velocity’ Tech Stack Is Coming Together. Here's How the Pieces Fit.

Kiri Masters
Mar 23, 2026 in Ad Tech

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