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From Kiri Masters (232 articles)

The Case for the ‘Long Tail’ of Retail Media Networks

Kiri Masters
Jan 21, 2026

Retailer Magazines

Kiri Masters
Jan 21, 2026

What Will Retail Media’s Next 'Era' Look Like?

Kiri Masters
Jan 20, 2026 in AI

The Retail Media Conversations At NRF That Didn't Make the Stage

Kiri Masters
Jan 16, 2026

NRF, agentic anxiety, and breakfast-for-dinner crowd

Kiri Masters
Jan 16, 2026

I’m back!

Kiri Masters
Jan 14, 2026

It's the end

Kiri Masters
Dec 15, 2025

My Media Diet

Kiri Masters
Dec 12, 2025

The Big Retail Media Reset: Relevance, Agentic Commerce, and Marketing Done Right

Kiri Masters
Dec 11, 2025

Amazon is playing agentic commerce chicken. Other retailers should not.

Kiri Masters
Dec 10, 2025 in Amazon

RMNs Have A Marketing Problem

Kiri Masters
Dec 9, 2025

Amazon On Sponsored Product Ads: 'Too Much Is Never Enough'

Kiri Masters
Dec 8, 2025 in Amazon

Now featured by kiri

You’ll love this

But the ad actually made you buy it

Kiri Masters
Apr 16, 2026 in Funny

NEW TO BRAND

Kiri Masters
Apr 16, 2026 in Funny

Who touched her last? The absurdity of Retail Media attribution

Kiri Masters
Apr 8, 2026 in Funny

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