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Challenger Brands: Being Heavy On Sponsored Products Is a Feature, Not a Bug

Challenger Brands: Being Heavy On Sponsored Products Is a Feature, Not a Bug

Kiri Masters
Jan 27, 2026 in Amazon

Jassy Is "Bullish" on AI Commerce—Just Not Yours

Jassy Is "Bullish" on AI Commerce—Just Not Yours

Kiri Masters
Jan 26, 2026 in AI

Amazon is playing agentic commerce chicken. Other retailers should not.

Amazon is playing agentic commerce chicken. Other retailers should not.

Kiri Masters
Dec 10, 2025 in Amazon

Amazon On Sponsored Product Ads: 'Too Much Is Never Enough'

Amazon On Sponsored Product Ads: 'Too Much Is Never Enough'

Kiri Masters
Dec 8, 2025 in Amazon

Unfiltered Thoughts From Unboxed

Unfiltered Thoughts From Unboxed

Kiri Masters
Nov 13, 2025 in Amazon

Rufus Remembers Me

Rufus Remembers Me

Kiri Masters
Aug 25, 2025 in AI

Amazon Q2 Earnings: What Industry Experts Say About Power Buying, Ad Overload, and AI Threats

Amazon Q2 Earnings: What Industry Experts Say About Power Buying, Ad Overload, and AI Threats

Kiri Masters
Aug 4, 2025 in Amazon

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