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From Kiri Masters (271 articles)

Amazon is playing agentic commerce chicken. Other retailers should not.

Amazon is playing agentic commerce chicken. Other retailers should not.

Kiri Masters
Dec 10, 2025 in Amazon

RMNs Have A Marketing Problem

RMNs Have A Marketing Problem

Kiri Masters
Dec 9, 2025

Amazon On Sponsored Product Ads: 'Too Much Is Never Enough'

Amazon On Sponsored Product Ads: 'Too Much Is Never Enough'

Kiri Masters
Dec 8, 2025 in Amazon

It’s Time To End Retail Media “Versus” Organic Search

It’s Time To End Retail Media “Versus” Organic Search

Kiri Masters
Dec 4, 2025 in Ad Tech

How To Be Right About AI, And Still Lose

How To Be Right About AI, And Still Lose

Kiri Masters
Dec 3, 2025 in AI

Costco: The Retail Media Network That Refuses to Promote Itself

Costco: The Retail Media Network That Refuses to Promote Itself

Kiri Masters
Dec 2, 2025

Half-Time Report: Black Friday / Cyber Monday

Half-Time Report: Black Friday / Cyber Monday

Kiri Masters
Dec 2, 2025

The ‘How Brands Grow’ Dogma Wants To Have A Word With Retail Media

The ‘How Brands Grow’ Dogma Wants To Have A Word With Retail Media

Kiri Masters
Dec 1, 2025

Atlanta Holiday Happy Hour THIS WEDNESDAY December 3rd from 5-7pm

Atlanta Holiday Happy Hour THIS WEDNESDAY December 3rd from 5-7pm

Kiri Masters
Nov 30, 2025

Underrated Ecommerce Metrics That Tell The Real Story

Underrated Ecommerce Metrics That Tell The Real Story

Kiri Masters
Oct 23, 2025

Brian Monahan's 'Bloody Obvious' Bets Are Shaking Up Albertsons Media Collective

Brian Monahan's 'Bloody Obvious' Bets Are Shaking Up Albertsons Media Collective

Kiri Masters
Oct 22, 2025 in RMN Profile

While We Debate What's 'Really' Agentic, Retail Media's Foundation Is Already Shifting

While We Debate What's 'Really' Agentic, Retail Media's Foundation Is Already Shifting

Kiri Masters
Oct 21, 2025 in AI

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May 16, 2026 in Funny

But the ad *actually* made you buy it

But the ad actually made you buy it

Kiri Masters
Apr 16, 2026 in Funny

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Kiri Masters
Apr 16, 2026 in Funny

Who touched her last? The absurdity of Retail Media attribution

Who touched her last? The absurdity of Retail Media attribution

Kiri Masters
Apr 8, 2026 in Funny

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