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From Kiri Masters (271 articles)

What Will Make LLMs More Money: Ads Or Marketplaces?

Kiri Masters
Oct 20, 2025 in AI

Agentic Shopping Might Seem Crazy. So Did Self-Service Supermarkets.

Kiri Masters
Oct 16, 2025 in AI

The Last Mile of America: Inside Austin Leonard's Plan For Dollar General Media Network

Kiri Masters
Oct 15, 2025

I Got Prime Deals. Or Did I? Why Consumer Distrust Is AI Shopping's Real Opening

Kiri Masters
Oct 14, 2025 in AI

The Fairy Godmother Of Retail Media, Cara Pratt, On Her New Agenda At Circana

Kiri Masters
Oct 13, 2025

Retail Media's Measurement Problem: It's Not Just the Retailers

Kiri Masters
Oct 9, 2025 in AI

Trade vs. Retail Media: Who's Really Eating Whom?

Kiri Masters
Oct 8, 2025

AI Makes Shopping Easier. But Shoppers Still Check The Receipts.

Kiri Masters
Oct 7, 2025 in AI

How Brand Leaders Are Using AI Today (That They Weren't a Year Ago)

Kiri Masters
Oct 6, 2025 in AI

Best Buy Wants To Become An Ad Platform, Not Just Another RMN

Kiri Masters
Oct 2, 2025

AI-Enabled Shopping Hits 74% Adoption

Kiri Masters
Oct 1, 2025 in AI

The Lazy Girl's Guide to Social Commerce

Kiri Masters
Sep 30, 2025

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May 16, 2026 in Funny

But the ad actually made you buy it

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Apr 16, 2026 in Funny

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