kiri

From Kiri Masters (275 articles)

How Brand Leaders Are Using AI Today (That They Weren't a Year Ago)

Kiri Masters
Oct 6, 2025 in AI

Best Buy Wants To Become An Ad Platform, Not Just Another RMN

Kiri Masters
Oct 2, 2025

AI-Enabled Shopping Hits 74% Adoption

Kiri Masters
Oct 1, 2025 in AI

The Lazy Girl's Guide to Social Commerce

Kiri Masters
Sep 30, 2025

Why 'Omnichannel' Misses the Point

Kiri Masters
Sep 29, 2025

Managing a Multi-Retailer RMN Stack: The Operational Reality

Kiri Masters
Sep 25, 2025

Underrated Advice for Choosing a Retail Media Agency Partner

Kiri Masters
Sep 24, 2025

What It Actually Takes to Build a Retail Media Federation

Kiri Masters
Sep 23, 2025 in Retail Media Aggregators

Meet The First Retail Media Federations & Consortiums

Kiri Masters
Sep 22, 2025 in Retail Media Aggregators

Growth Beyond Amazon: Retail Media's Broader Opportunities

Kiri Masters
Sep 18, 2025

Retail Media Buyers Say They Want Transparency, Then Ask for ROAS

Kiri Masters
Sep 17, 2025 in Ad Tech

The Retail Media Doom Loop

Kiri Masters
Sep 16, 2025 in Retail Media Industry Outlook

Now featured by kiri

You’ll love this

THE DASHBOARD

Kiri Masters
May 16, 2026 in Funny

THE BLACK BOX ALGORITHM

Kiri Masters
May 16, 2026 in Funny

But the ad actually made you buy it

Kiri Masters
Apr 16, 2026 in Funny

NEW TO BRAND

Kiri Masters
Apr 16, 2026 in Funny

Who touched her last? The absurdity of Retail Media attribution

Kiri Masters
Apr 8, 2026 in Funny

Continue the journey

My free email newsletter

Delivered right in your inbox at 6AM
A point of view, not a press release
Totally free!

Try it for free

Join for free