Ad Tech

Ad Tech

Explore Ad Tech (19 articles)

Commerce GPTs Explained—And Why Retail Media Professionals Need to Pay Attention

Commerce GPTs Explained—And Why Retail Media Professionals Need to Pay Attention

Kiri Masters
Nov 3, 2025 in Ad Tech

Some Retailers Want to Power Other Retailers' Ad Businesses. Will It work?

Some Retailers Want to Power Other Retailers' Ad Businesses. Will It work?

Kiri Masters
Oct 27, 2025 in Ad Tech

Retail Media Buyers Say They Want Transparency, Then Ask for ROAS

Kiri Masters
Sep 17, 2025 in Ad Tech

Criteo Built the Retail Media Playbook. Now Rivals Are Using It Against Them

Criteo Built the Retail Media Playbook. Now Rivals Are Using It Against Them

Kiri Masters
Aug 13, 2025 in AI

Why Are Display Ads In Retail Media Still So Bad?

Why Are Display Ads In Retail Media Still So Bad?

Kiri Masters
Jul 29, 2025 in Ad Tech

How an RMN's tech stack impacts your advertising results

How an RMN's tech stack impacts your advertising results

Kiri Masters
Jun 9, 2025 in Ad Tech

Why Real-Time Bidding Is Retail Media's Next Frontier

Why Real-Time Bidding Is Retail Media's Next Frontier

Kiri Masters
Apr 9, 2025 in Ad Tech

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