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From Kiri Masters (275 articles)

My top 6 highlights from the new 'Retailgentic' podcast

My top 6 highlights from the new 'Retailgentic' podcast

Kiri Masters
Jun 12, 2025 in AI

How These 4 Retail Media Leaders Are Using AI Right Now

How These 4 Retail Media Leaders Are Using AI Right Now

Kiri Masters
Jun 11, 2025 in AI

Should We Really Care What Consumers Think About Retail Media Ads?

Should We Really Care What Consumers Think About Retail Media Ads?

Kiri Masters
Jun 10, 2025

How an RMN's tech stack impacts your advertising results

How an RMN's tech stack impacts your advertising results

Kiri Masters
Jun 9, 2025 in Ad Tech

Why AI Search Advertising Could Reach $25 Billion By 2029

Why AI Search Advertising Could Reach $25 Billion By 2029

Kiri Masters
Jun 5, 2025 in AI

How These 4 Retail Media Leaders Make Conference Season Count

How These 4 Retail Media Leaders Make Conference Season Count

Kiri Masters
Jun 4, 2025 in Career & Leadership

Mary Meeker Is So Back: My Notes From Her 340-Page AI Futurecast

Mary Meeker Is So Back: My Notes From Her 340-Page AI Futurecast

Kiri Masters
Jun 3, 2025 in AI

Meta Says ‘Just Trust Us’ With AI Ads, Will Amazon Follow Suit?

Meta Says ‘Just Trust Us’ With AI Ads, Will Amazon Follow Suit?

Kiri Masters
Jun 2, 2025

Where Does The Ecomm Team Really Belong? 3 Brand-Side Leaders Share Their Org Charts

Kiri Masters
May 30, 2025 in Career & Leadership

Is Retail Media Actually Kinda 'Mid'? PART 2

Is Retail Media Actually Kinda 'Mid'? PART 2

Kiri Masters
May 29, 2025

Walmart's Sparky AI Assistant: A Late Mover with Early Promise

Walmart's Sparky AI Assistant: A Late Mover with Early Promise

Kiri Masters
May 28, 2025 in AI

AI in real life: how retailers and brands are leveraging AI (real numbers)

AI in real life: how retailers and brands are leveraging AI (real numbers)

Kiri Masters
May 27, 2025 in AI

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But the ad *actually* made you buy it

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Apr 16, 2026 in Funny

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Apr 16, 2026 in Funny

Who touched her last? The absurdity of Retail Media attribution

Who touched her last? The absurdity of Retail Media attribution

Kiri Masters
Apr 8, 2026 in Funny

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