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From Kiri Masters (271 articles)

Why AI Search Advertising Could Reach $25 Billion By 2029

Why AI Search Advertising Could Reach $25 Billion By 2029

Kiri Masters
Jun 5, 2025 in AI

How These 4 Retail Media Leaders Make Conference Season Count

How These 4 Retail Media Leaders Make Conference Season Count

Kiri Masters
Jun 4, 2025 in Career & Leadership

Mary Meeker Is So Back: My Notes From Her 340-Page AI Futurecast

Mary Meeker Is So Back: My Notes From Her 340-Page AI Futurecast

Kiri Masters
Jun 3, 2025 in AI

Meta Says ‘Just Trust Us’ With AI Ads, Will Amazon Follow Suit?

Meta Says ‘Just Trust Us’ With AI Ads, Will Amazon Follow Suit?

Kiri Masters
Jun 2, 2025

Where Does The Ecomm Team Really Belong? 3 Brand-Side Leaders Share Their Org Charts

Kiri Masters
May 30, 2025 in Career & Leadership

Is Retail Media Actually Kinda 'Mid'? PART 2

Is Retail Media Actually Kinda 'Mid'? PART 2

Kiri Masters
May 29, 2025

Walmart's Sparky AI Assistant: A Late Mover with Early Promise

Walmart's Sparky AI Assistant: A Late Mover with Early Promise

Kiri Masters
May 28, 2025 in AI

AI in real life: how retailers and brands are leveraging AI (real numbers)

AI in real life: how retailers and brands are leveraging AI (real numbers)

Kiri Masters
May 27, 2025 in AI

Career Sliding Doors: The Pivotal Moments That Changed These 4 Ecomm Leaders' Careers

Career Sliding Doors: The Pivotal Moments That Changed These 4 Ecomm Leaders' Careers

Kiri Masters
May 22, 2025

Retailers Hit 99% Ad Coverage Without Killing User Experience, New Research Shows

Retailers Hit 99% Ad Coverage Without Killing User Experience, New Research Shows

Kiri Masters
May 21, 2025

55% of consumers say they don't trust AI shopping chatbots & recommendations

55% of consumers say they don't trust AI shopping chatbots & recommendations

Kiri Masters
May 20, 2025 in AI

Walmart is Betting on AI Agents, While Amazon Goes Proprietary

Walmart is Betting on AI Agents, While Amazon Goes Proprietary

Kiri Masters
May 19, 2025 in AI

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May 16, 2026 in Funny

But the ad *actually* made you buy it

But the ad actually made you buy it

Kiri Masters
Apr 16, 2026 in Funny

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Kiri Masters
Apr 16, 2026 in Funny

Who touched her last? The absurdity of Retail Media attribution

Who touched her last? The absurdity of Retail Media attribution

Kiri Masters
Apr 8, 2026 in Funny

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