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From Kiri Masters (275 articles)

Career Sliding Doors: The Pivotal Moments That Changed These 4 Ecomm Leaders' Careers

Career Sliding Doors: The Pivotal Moments That Changed These 4 Ecomm Leaders' Careers

Kiri Masters
May 22, 2025

Retailers Hit 99% Ad Coverage Without Killing User Experience, New Research Shows

Retailers Hit 99% Ad Coverage Without Killing User Experience, New Research Shows

Kiri Masters
May 21, 2025

55% of consumers say they don't trust AI shopping chatbots & recommendations

55% of consumers say they don't trust AI shopping chatbots & recommendations

Kiri Masters
May 20, 2025 in AI

Walmart is Betting on AI Agents, While Amazon Goes Proprietary

Walmart is Betting on AI Agents, While Amazon Goes Proprietary

Kiri Masters
May 19, 2025 in AI

How retailers 'Do' Sponsored Product ads: 4 takeaways for brands

How retailers 'Do' Sponsored Product ads: 4 takeaways for brands

Kiri Masters
May 15, 2025

Instacart’s Turnaround CEO Heads To The AI Frontier

Instacart’s Turnaround CEO Heads To The AI Frontier

Kiri Masters
May 13, 2025

Prime Day 2025: Are Brands Scaling Back? (And 3 Reasons To Reconsider)

Prime Day 2025: Are Brands Scaling Back? (And 3 Reasons To Reconsider)

Kiri Masters
May 12, 2025

Is Retail Media Actually Kinda 'Mid'?

Is Retail Media Actually Kinda 'Mid'?

Kiri Masters
May 8, 2025

"We're Not Dabbling Here" Amazon Q1 Earnings Highlight AI Progress

"We're Not Dabbling Here" Amazon Q1 Earnings Highlight AI Progress

Kiri Masters
May 7, 2025 in AI

DSPs Wanted: The Retail Media Revolution 96% of Advertisers Crave

DSPs Wanted: The Retail Media Revolution 96% of Advertisers Crave

Kiri Masters
May 6, 2025

Amazon Q1 Earnings Scorecard: Winners, Losers, and the Calm Before the Tariff Storm

Amazon Q1 Earnings Scorecard: Winners, Losers, and the Calm Before the Tariff Storm

Kiri Masters
May 5, 2025

My Notes From an Interview with Costco's RMN leader, Mark Williamson

My Notes From an Interview with Costco's RMN leader, Mark Williamson

Kiri Masters
May 1, 2025 in RMN Profile

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But the ad *actually* made you buy it

But the ad actually made you buy it

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Apr 16, 2026 in Funny

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Apr 16, 2026 in Funny

Who touched her last? The absurdity of Retail Media attribution

Who touched her last? The absurdity of Retail Media attribution

Kiri Masters
Apr 8, 2026 in Funny

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