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Show Notes
Curious about the path to leading a retail media network? We analyze the career trajectories of retail media heads at 24 major networks, revealing surprising insights about gender representation and essential skills. From cross-functional leadership to data analytics prowess, discover the four key trends shaping successful retail media careers. Plus, learn inspiring details about leaders like Cara Pratt at Kroger and Brandy Pitts at Ulta Beauty who are transforming the retail media landscape.
- Do you want a list of all the current leaders of the US' largest Retail Media Networks? Find a database on the RMBC website: https://www.retailmediabreakfastclub.com/database-leaders-of-retail-media-networks-rmns/
- Article referenced in the episode about Cara Pratt: https://www.forbes.com/sites/kirimasters/2023/12/18/krogers-cara-pratt-on-a-mission-to-end-reckless-retail-media-spend/
- Article referenced in the episode about Paul Kotas: https://www.theinformation.com/articles/the-mystery-man-who-made-amazon-an-ad-giant
- Article referenced in the episode about Harvey Ma: https://www.adweek.com/commerce/sams-clubs-teases-ad-business-revamp/
- Brandi Pitts' LinkedIn: https://www.linkedin.com/in/brandipitts/
CHAPTERS:
(00:00:00) About the Show
(00:00:20) Women in Retail Media
(00:01:45) Career Paths in RMN
(00:03:55) Trend 1: Cross-Functional Leadership
(00:05:07) Trend 2: Marketing & Advertising Foundation
(00:06:55) Trend 3: Digital Transformation
(00:08:30) Trend 4: Data-Driven Leadership
(00:10:43) Outro
SOCIAL LINKS:
Website: https://www.retailmediabreakfastclub.com
LinkedIn: https://www.linkedin.com/in/kiri-masters/
Youtube: https://www.youtube.com/@retailmediabreakfastclub
Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//
Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb
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