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Show Notes
In this episode, industry experts Brian Dudzinski, Alicia Ponzani, and Brie Keating discuss the challenges and potential improvements in retail media. Brian emphasizes the difficulties in analyzing data across various platforms due to their unique quirks and reporting types. Alicia highlights the need for standardized reporting across retail media networks to enable better comparison and informed decision-making. Brie points out the disconnect between media attributable sales and actual e-commerce sales, which forces brands to independently manage and combine data. The speakers collectively stress the importance of data transparency and standardization for more effective media investment and campaign performance evaluations.
CHAPTERS:
(00:00) About Today's Topic
(00:42) About the Show
(01:04) Brian Dudzinski: Standardizing Retail Media Data
(01:40) Alicia Ponzani: Challenges of Walled Gardens
(02:49) Brea Keating: Aligning Media Attribution with Sales Data
(03:37) Outro
SOCIAL LINKS:
Website: https://www.retailmediabreakfastclub.com
LinkedIn: https://www.linkedin.com/in/kiri-masters/
YouTube: https://www.youtube.com/@retailmediabreakfastclub
Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//
Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb
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