Panel: The Biggest Retail Media Heartbreaks—Insights from 4 Brand Leaders

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Show Notes

In this special Valentine's Day episode, brand leaders from companies like Quickfire, Monster Energy, Petmate, and U Beauty reveal the moments that broke their hearts in retail media. Scott Oshman discusses the chaos caused by the shift to GA4, Ben Galvin highlights the confusion from closed loop attribution models, and Darren Silverman criticizes Walmart's transition to Luminate. Lastly, AJ Patel shares his frustration with the transition from universal analytics to GA4. The episode delves into the challenges and frustrations that come with evolving retail media strategies.

CHAPTERS:

(00:00) About Today's Topic

(00:54) About the Show

(01:14) Scott Oshman on Google Analytics to GA4 Transition

(02:31) Ben Galvin on Closed Loop Attribution Models

(04:10) Darren Silverman Discusses Walmart's Luminate Transition

(04:55) AJ Patel's Experience with GA4 Transition

(05:58) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub