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Show Notes
In this panel episode, retail media leaders discuss the evolving landscape of metrics in the industry. Josh Clarkson,Global Lead for Retail Media at Mars, and Chief Consultant at Edify Digital Commerce Consulting, argues that the focus should be on using the most appropriate metrics for each campaign's objectives rather than seeking new ones. Todd Weagent from Masimo emphasizes the importance of tracking different metrics depending on campaign goals and challenges the over-reliance on ROAS. Julie Liu of Ghirardelli Chocolate Company shares how her team is expanding their view to include omnichannel metrics, ensuring digital efforts are measured against total company growth. Tune in for a deep dive into what really matters in retail media metrics.
PRODUCED BY:
CHAPTERS:
(00:00) About Today's Topic
(01:02) About the Show
(01:22) Josh Clarkson: The Importance of Appropriate Metrics
(02:21) Todd Weagent: Conscious Tracking and ROAS Challenges
(03:17) Julie Liu : Omnichannel Metrics for Total Business Growth
(04:29) Outro
SOCIAL LINKS:
Website: https://www.retailmediabreakfastclub.com
LinkedIn: https://www.linkedin.com/in/kiri-masters/
YouTube: https://www.youtube.com/@retailmediabreakfastclub
Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//
Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb
