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Show Notes
In this episode, we explore how Thrive Market successfully built a retail media network by focusing on vendor and customer experiences. Kiri shares insights from an interview with April Lane, Thrive Market's Chief Merchandising Officer. Key achievements include doubling revenue expectations and getting a quarter of brand partners to invest in the platform within the first month. Highlights include Thrive's unique position as a private public benefit corporation, its membership-based model, and thoughtful advertising strategies. Thrive's approach emphasizes a consultative relationship with vendors and the integration with self-serve ad tech like Instacart's Carrot Ads.
For more details, refer to Kiri's full Forbes article linked here: https://www.forbes.com/sites/kirimasters/2025/01/20/how-thrive-market-is-building-a-different-type-of-retail-media-network/
CHAPTERS:
(00:00) About Today's Topic
(00:32) About the Show
(00:52) Introduction to Thrive Market's Retail Media Network
(01:04) Interview with April Lane: Insights and Results
(02:07) Thrive Market's Unique Approach
(03:05) Membership-Based Retail Model
(03:30) Advertising Strategies and Challenges
(04:25) April Lane's Expertise and Partnership with Instacart
(04:55) Ad Tech Solutions for Big and Small Brands
(05:46) Future Plans and Expansion
(06:10) Conclusion and Further Reading
(07:22) Outro
SOCIAL LINKS:
Website: https://www.retailmediabreakfastclub.com
LinkedIn: https://www.linkedin.com/in/kiri-masters/
YouTube: https://www.youtube.com/@retailmediabreakfastclub
Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//
Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb
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