Vibe Marketing in Retail Media
I've been hearing a lot about 'vibe marketing' lately— podcasts, buzzy DTC marketers on X, and
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Episode
'Vibe Marketing' comes to retail media
Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri Masters explores how "vibe marketing"
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Walmart’s Push For 25% Ad Spending Highlights Retail Media’s Trust Problem
This post was first published to my column for Forbes on April 11, 2025 Walmart is pushing brands to increase
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Episode
Walmart puts the hard word on advertisers with 25% spend bump
Watch Episode Here Listen to Episode Here Show Notes In this episode, the host Kiri Masters examines Walmart's
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Our New 2-Speed Marketplace
Last summer I took my 8-year old son to a carnival while visiting friends in Cleveland. We warmed up with
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Episode
Our New 2-Speed Marketplace
Watch Episode Here Listen to Episode Here Show Notes In this insightful episode, Kiri Masters analyzes data from Momentum Commerce
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Blog
Is the Marketing Funnel Dead? 3 Retail Leaders Share Alternative Models
The traditional marketing funnel has been a cornerstone of customer journey mapping for decades. But in today's fragmented
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Episode
Panel: The death of the marketing funnel
Watch Episode Here Listen to Episode Here Show Notes In this panel episode, industry leaders discuss the evolving nature of
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The Other Side of the Story: Why Retailers Struggle with Media Measurement & Standardization
While brands increasingly demand greater transparency and standardization in retail media measurement, the retailer perspective often goes unheard. That'
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Episode
The Other Side of the Story: Why Retailers Struggle with Media Measurement and Standardization
Watch Episode Here Listen to Episode Here Show Notes This episode explores the complex landscape of retail media measurement, focusing
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Blog
Why Real-Time Bidding Is Retail Media's Next Frontier
This post originally appeared in my column for Forbes.com on Wednesday April 2. Link to orginal post The retail
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Episode
Why Real-Time Bidding Is Retail Media's Next Frontier
Watch Episode Here Listen to Episode Here Show Notes This episode delves into the current landscape of retail media where
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