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Primal Branding: Book Review
"Why do some products mean something to us while other products—with essentially the same features and benefits—do
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What's next after finally landing that VP of Ecommerce role?
... Let's talk about careers in ecommerce — what it takes to reach the top and finally get that VP
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Amazon's Rufus AI Patent, Explained
Amazon's launch of Rufus AI in early 2024 generated plenty of buzz about conversational shopping, but a recently uncovered patent reveals something far more significant: a fundamental shift in how products will be discovered and purchased on Amazon
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Database: Leaders of retail media networks (RMNs)
For a recent Retail Media Breakfast Club episode, I started looking at the career trajectories of people who are in
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Beyond Discounts: 7 Leading Brands Share Their Black Friday Strategies
I originally wrote this post for Forbes.com on November 14, 2024 With the holiday shopping season representing up to
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2025 Will See Retail Media Networks Launch A Charm Offensive
This post originally appeared in my column for Forbes.com on November 8, 2024 As retailers enter 2025, they face
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Why Creator Brands Are Flocking To Walmart
This post originally appeared in my column for Forbes.com on November 5, 2024 "Creators are the life blood
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Why The 2024 Holiday Shopping Season Will Be A Mixed Bag For Retailers And Brands
This post originally appeared in my column for Forbes.com on November 1, 2024 With 53 shopping days remaining until
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