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AI in Retail Media: Practical Applications to Get Started Now
I'm excited to continue our series with Lauren Schiavone, founder of Wonder Consulting. In this second installment, we&
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The top questions that brands and retailers have about AI
I'm excited to kick off something new today! My episodes/ posts about AI in retail have been the
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Panel: The One Change These 3 Retail Leaders Wish for in Retail Media
What would you wish for if the retail media fairy paid you a visit? As it turns out, there seems
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The 5 Best Free Resources For Learning Retail Media In 2025
Finding quality educational resources—particularly free ones—can be challenging in this fast-moving sector. Several organizations are working to close this knowledge gap with accessible, high-quality content. Here are five valuable learning opportunities available now.
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The Retail Media Performance Gap Is Even Wider Than We Thought
When I wrote about transparency challenges in retail media networks for Forbes last week, I knew there were significant performance
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Why Is Amazon Suddenly Linking to Other Retailers? It's About the Ads
Amazon's ad engine is getting hungry.
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Retail Media Forces Brands To Rethink Shopper Marketing—Not Replace It
As retail media networks multiply, many brands are rushing to shift budgets to digital. But leading consumer brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, rather than treating them as separate disciplines
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Heartbreak in Retail Media
Ever had your heart broken by a data platform? In retail media, it's not just about chocolates and
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Retail Media's Next Challenge: Proving Real Results
Transparency has emerged as a critical differentiator for attracting advertiser dollars. But "transparency" means different things to different stakeholders, and retailers are discovering that solving this challenge requires fundamental changes to their approach.
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Thrive Market's Retail Media Network: Overview
As retail media networks become table stakes for retailers, Thrive Market is charting a distinctly different course.
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Is retail media part of search, or is search part of retail media?
After reviewing the latest IAB and WARC projections for digital advertising dollars in 2025, something caught my eye. Both organizations
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What scares you about retail media?
Ever feel like retail media keeps you up at night? You're not alone. As someone who regularly connects
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