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Blog
Is the Marketing Funnel Dead? 3 Retail Leaders Share Alternative Models
The traditional marketing funnel has been a cornerstone of customer journey mapping for decades. But in today's fragmented
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The Other Side of the Story: Why Retailers Struggle with Media Measurement & Standardization
While brands increasingly demand greater transparency and standardization in retail media measurement, the retailer perspective often goes unheard. That'
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Blog
Why Real-Time Bidding Is Retail Media's Next Frontier
This post originally appeared in my column for Forbes.com on Wednesday April 2. Link to orginal post The retail
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Which new metrics these 3 retail media leaders are embracing
Metrics drive decisions, but are we tracking the right ones? On today's panel episode, I'm asking
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RMBC
'Greatness Rejects All First Time Applicants' - 4 Brand-Side Retail Media Leaders Share Their Failures
In retail media, sometimes you need to fail spectacularly before you can succeed strategically. The experience of these 4 brand-side retail media leaders offer valuable lessons for anyone navigating the complex retail media landscape.
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Spotting Retail Media 'Imposter' Job Candidates Before They Burn You
The Talent Gap That's Fueling Retail Media's Hiring Problems
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Blog
What Amazon's Alexa+ Means For Brands: A New Product Discovery Landscape
This post originally appeared in my column for Forbes.com, on Friday March 13, 2025. As Amazon prepares to roll
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Blog
Its conference season. Get yourself on the stage!
Conference season is upon us, and while I'm missing most events until Cannes in June 😭 I've
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Amazon's Patent Reveals How Alexa+ Will Transform Product Discovery
By combining Alexa's voice interface with Rufus's deep product knowledge, Amazon appears to be addressing the core limitations that have historically prevented voice from becoming a significant product discovery channel.
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Blog
Best Buy's Marketplace Bet Is Really About Ad Revenue
By creating a vibrant third-party marketplace, Best Buy can potentially monetize more searches, tap into a new base of advertisers beyond its current stable of major brands, and introduce new ad formats tailored to an expanded product selection.
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Retailers Are Becoming Retailers Again: Building Better Partnerships
I'm wrapping up my three-part series with Jordan Witmer, Managing Director of Unified Commerce at Nectar First, where
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Retailers Are Becoming Retailers Again: Standardization vs. Secrecy
Welcome back to the second installment of my mini-series with Jordan Witmer, Managing Director of Unified Commerce at Nectar First.
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